Museum of Underwater Art (MOUA) Brand Identity Design (2020)
Duration: 6 weeks
Role: Visual Designer

Museum of Underwater Art (MOUA) is a branding project for Cancun Underwater Museum of Art. The visual identity intends to establish the museum as a versatile and entertaining place, with the aim of engaging visitors to enjoy underwater activities while viewing underwater artworks. To express the idea of unpredictability of what underwater artworks are exhibited, I used abstract forms, various overlapping graphics while emphasizing the features of underwater with the underlined ‘U’. The logo with abstract yet geometric graphic assets are expressed to depict the organic forms of the coral reefs and sea creatures of Caribbean ocean.