Museum of Underwater Art (MOUA) Brand Identity Design
Branding/ Identity Design/ 2020
Museum of Underwater Art (MOUA) is a branding project for Cancun Underwater Museum of Art. The visual identity intends to establish the museum as a versatile yet entertaining place, with the aim of engaging visitors to enjoy underwater activities while viewing underwater artworks. To express the idea of unpredictability of what underwater artworks are exhibited, I used abstract forms, various overlapping graphics while emphasizing the features of underwater with the underlined ‘U’. The logo with abstract yet geometric graphic assets are expressed to depict the organic forms of the coral reefs and sea creatures of Caribbean ocean.
⬐ Key Visuals / Graphics
⬐ Brainstorming / Process Documentation